The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed decisions concerning content valuation, acquisition, and distribution? The answer lies in the data provided by demand analytics. Demand data from Parrot Analytics measures audience behavior and predicts content performance. Among the benefits of using Parrot Analytics' demand data is its ability to provide critical insights on TV series and audience demand trends that help with strategic decision making.
Let's take a closer look at "Invasion" in Brazil during March 2024 to examine how we can use demand data to help entertainment executives make better-informed decisions.
Firstly, the demand for "Invasion" in Brazil exceeds the average TV show demand by 13.1 times over the last 30 days. The high level of demand for the show indicates its popularity and potential to attract larger audience viewership. In addition, the show has shown an increase in demand during March, indicating a positive audience response to the show.
In addition to the general popularity of the show, we can also examine its demand performance within the drama genre, where it ranks at the 99.4th percentile in Brazil. This indicates "Invasion" has higher demand than 99.4% of all drama titles in Brazil. Highlighting this information through content valuation allows an executive to determine the worth of the show, including how much money they should spend on the content.
Additionally, we can consider the show's performance relative to other shows that its fans have interests in. Knowing this information can help entertainment executives to strategically acquire or distribute shows that have the same audience demographics and interest, increasing the chances of better viewership.
Moreover, the demand data can also provide a deeper understanding of its global performance, including outstanding worldwide audience demand, exceptional travelability, good longevity, exceptional momentum, outstanding franchisability, and good reach. This information can help entertainment executives evaluate the potential of the show's global audience, its capacity to attract larger audiences beyond its home market, and its appealability.
Lastly, demand data can be used in competitive benchmarking, where executives can compare the performance of "Invasion" against other titles available on the market. This can reveal how well the show resonates with viewers compared to its peers.
In conclusion, entertainment executives can use demand data to make better-informed decisions regarding content valuation, acquisition, and distribution. Parrot Analytics' demand data provides information necessary for evaluating a show's worth, audience interest, and its global performance. With this data, entertainment executives can maximize revenue by investing in shows that demonstrate high audience demand, increasing their returns on investments.
Invasion's travelability to Brazil in the last 30 days is 93%, which means that the audience demand for Invasion is 93% of the demand in its country of origin, United States. Click through to another market to discover how well Invasion travels internationally.
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Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.
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Are you seeking distribution for Invasion? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Invasion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Invasion, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invasion, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Invasion in Brazil. We provide our partners with smart subscription-video-on-demand analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.