The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data has immense value for content executives, helping inform them on their content and acquisition decision-making process. Using the example of "Peaky Blinders," let's look at some of the critical questions that demand data answers, and how executives can use this data in their strategic decision-making process.
Content valuation is one of the critical areas where demand data is useful. For content executives involved in content financing and distribution, they are charged with understanding the value of content to ensure they receive a fair price for it. Parrot Analytics' content valuation system powered by global content demand and supply can help these industry players determine content value based on dollar value contribution to any platform or region. "Peaky Blinders" achieved 21.2 times the audience demand of the average show in Brazil in March 2024, with an increasing demand trend in the last 30 days. Knowing the value of their content relative to performance metrics like audience demand means that executives can better negotiate rates for their content deals. It can also give executives the ability to identify untapped markets where the series has unwarranted value and lead to diversification of revenue streams.
Demand data also helps for acquisition decisions. For executives working within OTT platforms or SVOD platforms, they need to understand market trends and preparedness to acquire compelling content that will attract and retain subscribers. In addition, the peak rankings and audience demand of a title can inform their acquisition decisions and point to potential blockbuster acquisitions. In the case of "Peaky Blinders," the content achieved a peak ranking of 9 in Brazil with an increase in audience demand of 20.4% in March 2024.
Demand data assists distribution decisions by providing insight into how a title can be distributed to maximize reach and revenue. It is apparent that Brazil has above-average demand for the series, and executives can leverage that data to curate a unique distribution strategy tailored to Brazilian audiences. Besides, the travelability metric for the series indicates exceptional international demand potential. This data can help executives determine the countries where "Peaky Blinders" has above-average demand to expand coverage and diversify revenue streams through partnerships and new distribution deals.
Programming decisions are vital for executives working in linear and pay-TV networks. Parrot Analytics can provide valuable insight into programming decisions, such as which titles are resonating most with a network's audience and which genres they need to focus on attracting new subscribers to their SVOD service through demand data insights. For example, we see that "Peaky Blinders" ranks at the 100.0th percentile in the crime genre, indicating higher audience demand than 100.0% of all crime titles in Brazil. Additionally, executives can utilize the affinity analysis, which shows shows fans of "Peaky Blinders" also like, to guide programming and schedule optimization.
In summary, demand data is valuable to entertainment executives working in any stage of the content lifecycle, from financing to distribution. By having comprehensive insights into audience demand and trend metrics, executives can make informed decisions that can help maximize revenue and drive user engagement. The aforementioned analysis of "Peaky Blinders" in Brazil showcases the kind of insights offered by Parrot Analytics in their content valuation system. By taking full advantage of these metrics and insights, executives can give their organizations a competitive edge in today's entertainment landscape.
Peaky Blinders's travelability to Brazil in the last 30 days is 79%, which means that the audience demand for Peaky Blinders is 79% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Peaky Blinders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Peaky Blinders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peaky Blinders, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Peaky Blinders in Brazil. We provide our partners with valuable TV know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.