The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you need to make informed decisions when it comes to your content and distribution choices. And the best way to do that is by using demand data. As a global entertainment expert, Parrot Analytics uses audience demand data to help you make better content, acquisition, distribution, and programming decisions. Let us use the popular TV show "Attack On Titan" to illustrate this.
One of the ways content valuation uses demand data is by determining the value of a content library to a platform over time. With "Attack On Titan," we can see that its demand has been increasing recently, with March demand rising by 9.7% in Canada alone. This increase in demand indicates that the content library has excellent value and is likely to continue to hold its value over time. Furthermore, its exceptional audience demand across all platforms and its travelability also indicate that the show's value will only continue to increase over time.
Another way "Attack On Titan" demonstrates how demand relates to content valuation is through its ability to attract a wide audience. Reach answers questions like whether a show can attract a dedicated but small fandom or appeal to a broad audience. Since "Attack On Titan" ranks at the 99.7th percentile in the action genre in Canada, this show has higher demand than 99.7% of all action titles in Canada, and it has exceptional reach. And with the demand for this show outperforming the average TV show across all 10 of its top global markets, it's safe to say that its wide-ranging appeal is a key factor.
Studying trends in international demand can provide insight into where to distribute or syndicate content. With "Attack On Titan," the majority of its demand comes from the United States, followed by Japan, France, Russia, the United Kingdom, Canada, China, Brazil, and the Philippines, in that order. By analyzing this information, you can identify which regions offer the most potential for content distribution and syndication.
Finally, utilizing demand data can also provide insights into revenue potential for individual titles or for an entire content library. By quantifying the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, Parrot Analytics content valuation reveals the dollar value contribution of any title to any platform in any region. Armed with this information, an entertainment executive can determine how much to spend on content or how valuable a particular title is to their audience, making better programming, acquisition, and distribution decisions.
In conclusion, demand data can provide important insights for entertainment executives looking to make informed decisions about programming, distribution, or acquisition. The exceptional performance of "Attack On Titan" across multiple dimensions highlights the importance of analyzing audience demand data and how it can impact content valuation. Parrot Analytics offers the tools and data to use audience demand to optimize revenue potential, making better content investments, expanding global SVOD services, and franchise development.
Attack On Titan (進撃の巨人)'s travelability to Canada in the last 30 days is 78%, which means that the audience demand for Attack On Titan (進撃の巨人) is 78% of the demand in its country of origin, Japan. Click through to another market to discover how well Attack On Titan (進撃の巨人) travels internationally.
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Acquire the best shows from partners such as MBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Attack On Titan (進撃の巨人)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Attack On Titan (進撃の巨人) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Attack On Titan (進撃の巨人), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for Attack On Titan (進撃の巨人) in Canada. We provide our partners with smart television industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.