The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use audience demand data provided by Parrot Analytics to make more informed content decisions. Let's analyze "Blood & Treasure (2019)" demand data for the month of March 2024 in Canada to see how demand data can be used to help you make content acquisition, distribution, and programming decisions.
Content Valuation: Parrot Analytics content valuation system can reveal to you the dollar value contribution of any title, to any platform, in any region. If you are considering acquiring "Blood & Treasure (2019)," you can use the demand data to estimate the platform-specific marginal revenue contribution and how this title can drive engagement across the rest of the catalog. You can also assess the value of exclusivity and the ROI this specific title will bring to your platform. Furthermore, with the help of demand data, you can estimate the baseline valuation of the title and how it can be used as a strategic asset on a streaming platform.
Programming Decisions: With the information that "Blood & Treasure (2019)" has 4.3 times the audience demand of the average show in Canada over the last 30 days, and only 8.6% of all TV shows have this level of demand, you can assess the show's value and weigh it against other TV series you are considering to program. While the recent demand for "Blood & Treasure (2019)" has decreased compared to the last 90 days, you can still analyze its audience demand performance on a 1 year rolling basis to see how it has trended over time. Additionally, you can compare the global performance of "Blood & Treasure (2019)" across six dimensions, including its travelability, longevity, momentum, franchisability, and reach.
Acquisition Decisions: Parrot Analytics provides an independent measure of a TV show's global performance across six dimensions, including franchisability, which measures the spin-off potential. You can use this information to assess whether "Blood & Treasure (2019)" has franchising potential, and if so, how you should select IP to develop into a franchise or create spin-offs. Additionally, by examining the top 10 global markets where "Blood & Treasure (2019)" is most in-demand, you can assess whether the TV show will perform well in other markets and use that information to make acquisition decisions.
Distribution Decisions: By analyzing "Blood & Treasure (2019)" demand data in Canada, you can estimate how much the show is worth to another streaming platform. You can also use demand data to determine which platforms you should target to distribute the TV show, based on audience demand. Furthermore, you can use demand data to assess the value of the content library to a platform over time, which can help inform distribution decisions.
In conclusion, audience demand data is a valuable tool for TV executives to make more informed content decisions, be it content acquisition, distribution, or programming decisions. By analyzing the demand data of a TV series like "Blood & Treasure (2019)," TV executives can measure the show's value, assess its performance, and optimize its distribution and marketing strategy. Parrot Analytics content valuation system, along with its six dimension framework (global performance, travelability, longevity, momentum, franchisability, and reach), can provide TV executives with valuable insights that can help them make more informed and data-driven decisions.
Blood & Treasure (2019)'s travelability to Canada in the last 30 days is 103%, which means that the audience demand for Blood & Treasure (2019) is 103% of the demand in its country of origin, United States. Click through to another market to discover how well Blood & Treasure (2019) travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Blood & Treasure (2019)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Blood & Treasure (2019) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blood & Treasure (2019), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Blood & Treasure (2019) in Canada. We provide our partners with deep OTT workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.