The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions about content, acquisitions, distribution, and programming. Demand data is valuable in content valuation, which is helpful in determining the monetary value of a TV show.
Using "Comedy Bang! Bang!" as an example, we can easily apply demand data to address some key questions. Firstly, using demand data, we can determine its worldwide and regional audience demand, as well as its demand as compared to other titles in the talk-show genre. For example, "Comedy Bang! Bang!" has 3.5 times the audience demand of the average show in Germany over the last 30 days. Additionally, we can see its rank in popularity and how it has changed over time. The show's rank in Germany has dropped by 191 spots during March 2024.
Demand data also allows us to identify which markets have the highest demand for "Comedy Bang! Bang!" and how it compares to the average TV show in those markets. For instance, the United States is the show's number one market globally, with a good audience demand of 4.3x.
Furthermore, by analyzing viewer behavior, we can measure the show's longevity and momentum, which describes how well audience demand is maintained over time and the pace of growth, respectively. Here, "Comedy Bang! Bang!" has good longevity and momentum.
We can also use demand data to help acquire and distribute content. By knowing the demand of a title in different markets, we can better assess the suitability of certain content for specific markets. We can likewise identify the best platform for a particular show using demand data, or determine which shows to acquire for a network based on the audience's preferences.
Overall, analyzing the demand for TV shows through features like Parrot Pulse and measuring its performance can mean making informed strategic decisions that can shape the future of the industry. For example, "Comedy Bang! Bang!" performed well in Germany, making it a market worth targeting for distribution. It has also been on an upward trend in popularity, indicating increasing demand and a potential for long-term success.
Comedy Bang! Bang!'s travelability to Germany in the last 30 days is 79%, which means that the audience demand for Comedy Bang! Bang! is 79% of the demand in its country of origin, United States. Click through to another market to discover how well Comedy Bang! Bang! travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. IFC, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as IFC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Comedy Bang! Bang!), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as IFC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular IFC‘s Comedy Bang! Bang! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for IFC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Comedy Bang! Bang!, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Comedy Bang! Bang! in Germany. We provide our partners with smart entertainment industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.