The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions. To achieve this goal, access to relevant data is required. Demand data helps to get the latest insights into how audiences engage with content. The following analysis of "Chuck" for the month of February 2024 in Spain shows how demand data can be used to help you make better decisions.
Content Valuation:
The show "Chuck" performed well in Spain in the last 30 days. The demand for the show was 2.9 times the audience demand of the average show and increased by 2.3 times over the last 90 days. Having this knowledge helps with content valuation, allowing executives to determine how much to spend on the show. Using Parrot Analytics content valuation system, executives can reveal the dollar value contribution of any title, to any platform, in any region, and determine the ROI a specific title will bring to any given platform.
Distribution and Programming:
Through the examination of the top 10 global markets where "Chuck" is most in-demand over the last 30 days, it shows that this TV series outperforms the demand of the average TV show in each of these markets. The United States is "Chuck"'s number one market globally. Here too, the show achieved outstanding audience demand of 7.2x making it highly in-demand. Ranked second is Brazil where demand is good. It's important for distribution and programming decisions to know in which countries "Chuck" is most in-demand.
Audience Retention and Acquisition:
Audience demand for the show has decreased by 69.1% in Spain during February, even though in the mid-February 2024, demand spiked for the show in Spain. By using demand data, executives can make data-informed decisions on which titles to buy to keep their current audience happy, and which titles to buy to grow their audience. In addition, executives could optimize their marketing campaigns ahead of the premiere of the show to acquire or retain subscribers.
Momentum:
Momentum measures the pace of growth of audience demand over time. For "Chuck," its momentum is good, indicating that the show has a potential for future growth. The average demand for "Chuck" on a rolling year basis was 1.2 times the average title, compared to 2.9 times the title average for the last 30 days - this indicates the show's increased popularity.
Travelability and Franchisability:
Travelability quantifies a show's international demand relative to its home market. The demand for "Chuck" in Spain was 27% of the demand in its country of origin, the United States. Having knowledge of travelability helps in assessing which platforms to target for distribution of the show. Finally, franchisability measures the spin-off potential, and which IP to develop into a franchise or create spin-offs. A measure of "good" for "Chuck" is an indicator of a potential for further monetization.
In conclusion, the demand data for "Chuck" in Spain for the month of February 2024 provides insights about content valuation, distribution decisions, programming choices, audience retention and acquisition strategy, momentum, and travelability and franchisability. A deep understanding of how a show like "Chuck" is performing in the market can help entertainment executives make data-informed decisions and stay competitive.
Chuck's travelability to Spain in the last 30 days is 24%, which means that the audience demand for Chuck is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Chuck travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chuck is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chuck, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Chuck in Spain. We provide our partners with extensive TV know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.