The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to make more informed content, acquisition, distribution, and programming decisions. By utilizing Parrot Analytics' demand data, you can get a better understanding of how audiences are engaging with specific titles, which can ultimately inform your decision-making process. For instance, let's take a look at an analysis of "Jujutsu Kaisen" in Thailand for the month of October 2023.
Firstly, demand data could be used to value the content globally. The exceptional worldwide demand for "Jujutsu Kaisen" across all platforms and exceptional travelability rating shows that this title has the potential to be valuable across international markets. Additionally, the show's outstanding ratings for longevity and momentum indicates that "Jujutsu Kaisen" has the potential to generate revenue for several years. The exceptional franchisability rating suggests that the show could potentially be developed into spin-offs or franchises, which could further monetize the IP.
Using demand data, you can also assess the show's impact on a specific market. In Thailand, "Jujutsu Kaisen" had outstanding demand with a rating of 15.9 times the average show. The audience has decreased by 12.3% over the month of October in Thailand, but a spike in demand at the end of October is an opportunity that can be leveraged. This information can potentially influence your decision on whether to acquire, distribute or change programming schedules to accommodate high-demand content.
Moreover, demand data can also help you understand the audience appetite for certain genres. For instance, the analysis shows that "Jujutsu Kaisen" is a highly demanded animation title in Thailand, ranking at the 100.0th percentile in the genre. This indicates a strong interest in animation content, and as an executive, you may want to explore similar content that may appeal to this audience.
Another way demand data can assist you is through competitive benchmarking. By comparing "Jujutsu Kaisen" to other titles available in the market, you can gauge areas where it is most successful. Also, from the analysis, other shows have been identified that fans of "Jujutsu Kaisen" also like. This can give insight into other content that may appeal to the same audience. Similarly, analyzing the show's demand in other markets can help you understand how to target specific demographics and markets.
Finally, demand data can help you make informed decisions when it comes to advertising and marketing. By utilizing demand data, you can optimize your marketing campaigns to increase awareness and engagement with new and existing audiences. For instance, with exceptional demand for "Jujutsu Kaisen" in the United States (37.8x the average TV show), it would be prudent to allocate more marketing resources towards this market.
Overall, demand data can be a powerful tool for executives to make more informed decisions when it comes to content evaluation, acquisition, distribution, and programming. It can help you determine what content audiences are most interested in, how much a specific title is worth, and how to target specific markets. Parrot Analytics is an industry-leading resource that provides critical data insights for executives looking to stay ahead of the competition and make informed decisions.
Jujutsu Kaisen (呪術廻戦)'s travelability to Thailand in the last 30 days is 53%, which means that the audience demand for Jujutsu Kaisen (呪術廻戦) is 53% of the demand in its country of origin, Japan. Click through to another market to discover how well Jujutsu Kaisen (呪術廻戦) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Thailand as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. JNN, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Thailand. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Jujutsu Kaisen (呪術廻戦).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Thailand to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Jujutsu Kaisen (呪術廻戦) from partners like JNN.
Studios in Thailand are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Jujutsu Kaisen (呪術廻戦)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Thailand, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as JNN to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Thailand. Contact us now to leverage a return-focused selection criteria for title acquisition from JNN by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Jujutsu Kaisen (呪術廻戦). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as JNN to fortify your competitive position in Thailand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jujutsu Kaisen (呪術廻戦)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as JNN by incorporating country-specific trend and market demand factors for all markets including Thailand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Jujutsu Kaisen (呪術廻戦), including those that have not even been released. Appeal to your target markets, including Thailand, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular JNN‘s Jujutsu Kaisen (呪術廻戦) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Thailand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jujutsu Kaisen (呪術廻戦), for example, can be assessed for a market e.g. Thailand, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for Jujutsu Kaisen (呪術廻戦) in Thailand. We provide our partners with smart TV industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.