The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data can be instrumental in making informed content decisions. Take the example of "Jujutsu Kaisen," which has been trending in the Philippines lately. With demand for this show 35.1 times higher than the average show in the country for the last 30 days, the show has exceptional viewership in this region.
Using demand data, executives can determine how much a series is worth and gauge its overall value for their platform, which can drive content valuation. They can also track how the increasing demand for a TV series is affecting its value over time and assess which elements of content fans are enjoying the most. In the case of "Jujutsu Kaisen," executives can use the incoming data to evaluate how much to spend on content in the Philippines or weigh in the costs and benefits of acquiring the series for distribution in other countries.
Demand data also helps executives choose the program that best appeals to their audience and understand how to best structure their marketing campaign for content release. They can discover what kind of content produces the opportunity for acquisition or production. In addition, analyzing demand helps to keep the current audience satisfied, attract new subscribers, and mitigate churn, making it a powerful tool for subscriber acquisition and retention.
Furthermore, demand data powers competitive benchmarking, allowing executives to compare their content against other available market titles. They can assess the show's ability to drive subscriptions and monetize it effectively, identifying opportunities to expand the franchise or create spin-offs. Using big data can also assist them in making an informed choice concerning which platforms to target for distribution, worldwide and local demand levels for content, and where to focus on the most popular genres.
Ultimately, using demand data empowers broadcasters to optimize their content catalog and drive viewership on their platform by choosing the best titles for global distribution.
Jujutsu Kaisen (呪術廻戦)'s travelability to Philippines in the last 30 days is 118%, which means that the audience demand for Jujutsu Kaisen (呪術廻戦) is 118% of the demand in its country of origin, Japan. Click through to another market to discover how well Jujutsu Kaisen (呪術廻戦) travels internationally.
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Acquire the best shows from partners such as JNN to fortify your competitive position in Philippines. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jujutsu Kaisen (呪術廻戦)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular JNN‘s Jujutsu Kaisen (呪術廻戦) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jujutsu Kaisen (呪術廻戦), for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Jujutsu Kaisen (呪術廻戦) in Philippines. We provide our partners with meaningful television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.