The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, you can use "Jujutsu Kaisen" as a case study to understand how global audience demand data can help you make more informed content decisions. You will have access to valuable insights that they can leverage to optimize their investment and distribution strategies.
Based on the demand analysis for "Jujutsu Kaisen" in Norway alone, we know that the show has 11.2 times the audience demand of the average TV show over the last 30 days, which makes it an extraordinary title. It ranks at the 100.0th percentile in the thriller genre in Norway, which demonstrates that it has higher demand than 100.0% of all thriller titles in Norway. However, despite its excellent performance, demand for the show decreased in Norway during October 2023, by 18.2%. This result highlights how demand data can serve not only for tracking popularity but also for highlighting areas of concern that may require investigation and interventions.
As an OTT platform executive, you can use this information to determine the value of the show for your platform and in assessing your playability in Norway. You can also use the information to make informed content acquisition decisions as to other shows that have similar affinity with "Jujutsu Kaisen" such as "Demon Slayer: Kimetsu No Yaiba" and "The Witcher". You can leverage that insight to find titles to acquire that could complement “Jujutsu Kaisen” and drive increased engagement.
Additionally, if you are looking to expand your platform internationally, the Parrot Pulse report measures "Jujutsu Kaisen" against six dimensions of performance, including travelability, which assesses a show's potential to travel and perform well outside of its home market. This knowledge can help OTT executives make informed programming decisions and plan content release strategies based on the global performance of each title.
Overall, the demand data can help you quantify the economic value of not just a title like “Jujutsu Kaisen” but also the potential impact it can have on driving material KPIs such as subscriber acquisition, retention and engagement. You can use demand analytics to test your assumptions about the performance of a series in different markets, assess its revenue generation potential for particular markets, and evaluate the success of marketing campaigns designed to promote the show.
Jujutsu Kaisen (呪術廻戦)'s travelability to Norway in the last 30 days is 43%, which means that the audience demand for Jujutsu Kaisen (呪術廻戦) is 43% of the demand in its country of origin, Japan. Click through to another market to discover how well Jujutsu Kaisen (呪術廻戦) travels internationally.
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Acquire the best shows from partners such as JNN to fortify your competitive position in Norway. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jujutsu Kaisen (呪術廻戦)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as JNN by incorporating country-specific trend and market demand factors for all markets including Norway. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Jujutsu Kaisen (呪術廻戦), including those that have not even been released. Appeal to your target markets, including Norway, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular JNN‘s Jujutsu Kaisen (呪術廻戦) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Norway, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jujutsu Kaisen (呪術廻戦), for example, can be assessed for a market e.g. Norway, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Jujutsu Kaisen (呪術廻戦) in Norway. We provide our partners with meaningful media industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.