The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions, acquisition, distribution, and programming decisions. Let's take the TV series "Aussie Gold Hunters" for the month of March 2024 in the United Kingdom as an example of how demand data can be used to make strategic business decisions.
To begin with, Parrot Analytics' content valuation system is based on demand data, and it reveals the dollar value contribution of any title to any platform in any region. In the case of "Aussie Gold Hunters," we can use the demand data to understand the valuation of the show in the United Kingdom. Parrot Analytics data reveals that the show has 4.3 times the audience demand of the average show in the United Kingdom over the last 30 days, and only 8.6% of all TV shows have this level of demand. The increasing demand for the show, which is now 4.1 times the average over the last 90 days, suggests that it might be a valuable asset for any platform in the region.
Moving on, you can use demand data to make informed content and acquisition decisions. For instance, by examining the top 10 global markets where "Aussie Gold Hunters" is most in-demand over the last 30 days, you can identify areas where you should focus your attention. In this case, the United Kingdom, with good demand and decreased demand of 1.9% during March, is a promising market for the show. In contrast, Australia, where demand is outstanding, could be a priority expansion market for any SVOD service or distributor that wants to acquire or launch the show.
Furthermore, understanding which other titles are popular among the audience that loves "Aussie Gold Hunters" or in which genres fans of the show are interested allows SVOD platforms to make smart acquisition decisions. Other TV shows that fans of "Aussie Gold Hunters" have shown affinity for include "Bering Sea Gold," "Survivor," "Gold Rush: White Water," and "The Curse Of Oak Island." Knowing this information, you may target similar titles or genres when selecting titles to acquire for a library.
Demand data can also inform distribution decisions, For example, by calculating the travelability of the "Aussie Gold Hunter" show, you can quantify the show's international demand relative to its home market. Travelability measurements might be instrumental in identifying the acquisition or distribution strategy and setting up international distribution agreements.
Lastly, demand data can help you grow your audience, as well as retain your subscribers by identifying the most in-demand titles in various markets. Understanding how popular your show is relative to the market average, where your show is in-demand, and which titles are popular among your audience could answer vital questions like which shows to buy to keep current subscribers happy (subscriber retention), or which shows to buy to attract new subscribers (subscriber acquisition).
In conclusion, understanding audience demand for your titles is a critical factor in making informed business decisions for SVOD platforms or distributors, from content valuation and acquisition to distribution decisions, and audience retention, demand data powered by Parrot Analytics can offer an economic valuation system that helps you quantify specific titles' contributions while providing insights into a show's travelability, momentum, franchisability, and reach, enabling more informed decisions for entertainment executives across the global entertainment industry.
Aussie Gold Hunters's travelability to the United Kingdom in the last 30 days is 41%, which means that the audience demand for Aussie Gold Hunters is 41% of the demand in its country of origin, Australia. Click through to another market to discover how well Aussie Gold Hunters travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Aussie Gold Hunters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aussie Gold Hunters, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Aussie Gold Hunters in the United Kingdom. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.