The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage the power of demand data to make informed decisions about content acquisition, programming, and distribution. Let's take the example of "Bates Motel" and see how we can use demand data to make decisions.
Content Valuation: You can use demand data to determine how much a TV series is worth. In the case of "Bates Motel," we see that it has a demand that is 3 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that the show has a good demand, and it could be a valuable asset for any platform that acquires it. In addition, the show's demand has been increasing recently, which is another positive sign that it might be worth acquiring.
Programming Decisions: Demand data can help you make informed decisions about your programming strategy. In the case of "Bates Motel," we see that it achieved the peak rank of #1054 in the United Kingdom and moved up by 1046 spots during February 2024. This indicates that the show is growing in popularity and could be a good choice for programming. In addition, we see that "Bates Motel" has a higher demand than 94.4% of all drama titles in the United Kingdom, which is another positive sign that it could be a good choice for your programming lineup.
Acquisition Decisions: You can use demand data to determine whether to acquire a TV series or not. In the case of "Bates Motel," we see that its demand has been increasing in the United Kingdom by 44.6% during February, which is a good sign that it might be worth acquiring. Furthermore, we see that the show has good demand in the top 10 global markets, including the United States, Brazil, Spain, France, Canada, United Kingdom, Sweden, Netherlands, and Germany, which indicates that it could be a good choice for acquisition.
Distribution Decisions: You can leverage demand data to determine where to distribute your content. In the case of "Bates Motel," we see that the show outperforms the demand of the average TV show in each of its top 10 global markets. For example, it has good demand in Brazil, Canada, France, Germany, Netherlands, Spain, Sweden, the United Kingdom, and the United States. This could be a good indication of where to distribute the show in the future.
Content decision-making: Demand data can help you make informed decisions about your content strategy. In the case of "Bates Motel," we see that the show's momentum, measured by the pace of growth in global demand, is okay, and its longevity, measured by how well audience demand is maintained over time, is outstanding. This is a good indication that the show has potential as a franchise or spin-off, which is valuable information for a studio or production company. Additionally, the show's reach, measured by the number of people expressing demand for a show, is outstanding, which should be attractive for a distributor.
In conclusion, demand data can provide valuable insights that entertainment executives can use to make more informed decisions about content acquisition, programming, and distribution. By analyzing demand data for a TV series like "Bates Motel," executives can better understand the show's potential for success and make decisions based on data-driven insights. Using these insights, executives can make more informed decisions that will help them succeed in the competitive world of entertainment.
Bates Motel's travelability to the United Kingdom in the last 30 days is 43%, which means that the audience demand for Bates Motel is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Bates Motel travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular a&e‘s Bates Motel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bates Motel, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on March 18, 2024, 12:43 p.m. PST using demand analytics from Parrot Analytics for Bates Motel in the United Kingdom. We provide our partners with deep TV expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.