The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you always strive for ways to make more informed and data-driven decisions concerning content acquisition, distribution, programming, and valuation. One way this can be achieved is through demand data analytics. Let us use the example of the TV show "The Sinner" to illustrate how demand data analytics can help you make better-informed decisions.
Content valuation: The demand data analytics from the Parrot Analytics content valuation system can help determine how much to spend on content by revealing the dollar value contribution of a title to any platform in any region. In the last 30 days, "The Sinner" recorded 2.9 times the audience demand of an average show in the United Kingdom. This information helps to value the content and can also reveal the baseline value of a title, which is a critical factor in content valuation.
Acquisition decisions: The demand data analytics from Parrot Analytics help executives make better acquisition decisions. Demand data can be used to estimate the ROI of a specific title, assess a TV series' ability to drive subscriptions and reduce churn, and show which titles are more likely to keep the current audience happy or to attract new subscribers. Therefore, if you want to acquire a new show, you can use demand data to determine the potential success of that show in terms of audience engagement and acquisition.
Programming decisions: Demand data can also be used to make better programming decisions. With "The Sinner," the demand data shows that the show is ranking at the 94.0th percentile among drama titles in the United Kingdom in March 2024, indicating higher demand than 94.0% of all drama titles in that market. Additionally, examining the top 10 global markets where the show is most in-demand helps executives understand the show's current popularity globally and can guide programming decisions for international audiences.
Distribution decisions: Demand data also plays a vital role in distribution decisions. The Parrot Pulse for "The Sinner" provides an independent measure of its global performance across six dimensions, one of which includes travelability, which quantifies a show's international demand relative to its home market. For "The Sinner," the show is in good demand in foreign markets, making it an excellent candidate for international distribution. Additionally, understanding the peak demand and average demand trend helps executives to plan the release strategy and pricing of their content on various platforms.
Content Valuation: Investment decisions can be made through demand data analytics. The demand for a show helps quantify the platform-specific marginal revenue contribution, assess the potential ROI of a specific title, and identify the monetary value of a whole content library. For "The Sinner," its worldwide audience demand across all platforms is good. Its global travelability is good. Its longevity is outstanding, while its momentum is good. Therefore, executives can use these assessments to decide on the monetary value of this title and other titles in their library.
In conclusion, demand data analytics can help entertainment executives make more informed decisions when it comes to content acquisition, distribution, programming, and valuation. By leveraging demand data, executives can better understand audience preferences, market trends, and content value, all of which are essential in the entertainment industry. "The Sinner" is an excellent example of how demand data analytics can help make informed decisions at various stages of content production and distribution.
The Sinner's travelability to the United Kingdom in the last 30 days is 56%, which means that the audience demand for The Sinner is 56% of the demand in its country of origin, United States. Click through to another market to discover how well The Sinner travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s The Sinner is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sinner, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for The Sinner in the United Kingdom. We provide our partners with far-reaching television industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.