The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are most interested in acquiring content that is popular and can drive audience engagement for your platform. Using demand data, such as the example of "The Sinner" in the United Kingdom, can provide insights into how well a show is performing in a specific market and whether it has the potential to grow its audience.
One way demand data can help inform content acquisition decisions is through content valuation. By analyzing the demand for a specific title in a particular region, executives can determine the show's value and decide how much to invest in acquiring it. In the case of "The Sinner," demand for the show has been quite high in the United Kingdom, ranking at the 93.4th percentile for drama titles in the country. Demand data can also help executives assess a show's ability to drive subscriptions and reduce churn.
Demand data can also provide insights into the types of content that exhibit opportunities for the platform. For example, executives could use demand data to identify popular genres in local markets or to discover new opportunity markets for content distribution. They can also use this data to make more informed decisions about platform-specific marginal revenue contributions and how specific titles drive engagement across the rest of the catalog.
In addition, demand data helps executives with programming decisions, such as the release strategy and pricing. For example, by analyzing demand spikes and seasonality trends, executives can optimize a show's release strategy to maximize its potential audience. Additionally, by comparing a show's performance on a 1-year rolling basis against the last 30 days, executives can determine if a show's popularity is increasing or decreasing.
Demand data can also provide insights into the show's global performance. Executives can use this data to decide how to distribute the show to international markets and identify areas where its popularity is growing. In the case of "The Sinner," demand is good in several international markets, indicating that there is room to further monetize the content in these regions.
Ultimately, demand data provides entertainment executives with a valuable tool for making more informed content, acquisition, distribution, and programming decisions. In the case of "The Sinner," high audience demand in the United Kingdom and other international markets suggests that the show has the potential to attract and retain subscribers for a platform. As such, it would be wise for a platform to consider acquiring the show or producing similar content to capitalize on the growing demand for this genre.
The Sinner's travelability to the United Kingdom in the last 30 days is 39%, which means that the audience demand for The Sinner is 39% of the demand in its country of origin, United States. Click through to another market to discover how well The Sinner travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s The Sinner is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sinner, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 18, 2024, 12:43 p.m. PST using global demand metrics from Parrot Analytics for The Sinner in the United Kingdom. We provide our partners with comprehensive OTT capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.