The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed content and acquisition decisions or programming decisions? Parrot Analytics' demand data allows you to assess the performance of a TV show globally, inform decisions on where to distribute content, determine content valuation, and how to optimize a show's marketing campaign. Here's how "Gravity Falls" analysis from March 2024 in the United States reveals the potential of demand data.
Content Valuation: Parrot Analytics' content valuation system can reveal how much any title is worth to any platform in any region. Through demand data, you can determine how much a show, such as "Gravity Falls" is worth to a specific SVOD platform or how much individual episodes are worth. You can also determine cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity.
Determine the show's audience demand performance globally: Knowing the global performance of a TV show can help make more informed decisions regarding content acquisition and programming. In the last month, "Gravity Falls" had 33.4 times the audience demand of the average show in the United States, exceptional demand. You can also determine how a show's global demand changes over time, which informs decisions on where to distribute content for maximum impact.
Optimize marketing campaign ahead of premiere: Demand data can help TV executives optimize their marketing campaigns. "Gravity Falls" had a spike in demand in the middle of March 2024. Parrot Analytics' affinity analysis tool can help executives determine which talent or brand connection may expand the show's audience.
Franchisability: If a TV show has spin-off potential, it could lead to more monetization opportunities. Parrot Analytics' franchiseability dimension measures a show's potential for spinoffs. "Gravity Falls" has outstanding franchise potential.
Identify taste clusters: Demand data can provide insights into how to attract new subscribers to an SVOD service. Through demand data, executives can identify which genres should be prioritized for acquisition or production. Fans of "Gravity Falls" also like other animated TV series such as "Bluey," "Steven Universe," and "Star Vs. The Forces Of Evil."
In conclusion, Parrot Analytics' demand data can provide entertainment executives with globally scalable and comprehensive insight. Through demand data, executives can determine content valuation, assess audience demand in different regions, make informed acquisition or programming decisions, and optimize their marketing campaigns and spinoff potential. In the case of "Gravity Falls," the exceptional demand performance and spinoff potential could lead to greater monetization opportunities.
This is Gravity Falls's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Gravity Falls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Gravity Falls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gravity Falls, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Gravity Falls in the United States. We provide our partners with far-reaching TV series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.