The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Dear entertainment executives,
As you consider expanding your content library or distributing your shows on global platforms, demand data can be a vital tool in helping you make more informed decisions. Let's take a look at how the example of "Neon Genesis Evangelion" in March 2024 in the United States can be analyzed using audience demand data to inform content strategy.
Firstly, demand data allows us to assess content valuation. By using Parrot Analytics' content valuation system, one can determine how much a title is worth to a platform, and how much of its value is being driven by a particular star or genre. In the case of "Neon Genesis Evangelion", we see that it has 17.2 times the audience demand of the average show in the United States over the last 30 days, indicating a high valuation. This show's outstanding demand performance can be used to drive revenue and downloads of this show, and inform future programming strategies through knowing what kinds of content will have the biggest impact on the platform.
Secondly, demand data can be used to drive acquisition decisions. By examining the top 10 global markets where "Neon Genesis Evangelion" is most in-demand, we can see which territories offer the most potential for expanding the show's reach and revenue. As we can see from our data, the show's number one market globally is Japan, where the demand for "Neon Genesis Evangelion" is outstanding and 17.2 times the average show. In the United States, it has similarly outstanding demand. Executives can use this data to inform acquisition and distribution decisions, by identifying which content has the strongest potential for monetization, spin-offs or expansion to other markets.
Thirdly, demand data can help executives make informed content distribution decisions. By analyzing which platforms would be best suited to distributing the content of "Neon Genesis Evangelion", through understanding audience demand data across different delivery methods, executives can make informed choices about which platforms are best suited to monetizing the show and driving its success. Parrot Analytics helps answer questions such as, "What platforms would be best for distribution of my content?".
Finally, audience demand data helps conduct optimal release strategies and pricing. In the case of "Neon Genesis Evangelion", we can see that the demand for the show was spiking in late March 2024 in the United States. This could offer insights into the optimal timing of content releases, and it also suggests that demand has only recently increased in relation to this show, so adjustments to pricing accordingly can also help drive revenue.
In conclusion, demand data has wide-ranging and substantial benefits for entertainment executives across a variety of sectors. It can assist in valuing content, drive acquisition decisions, distribution decisions and inform optimal release strategies. The example of "Neon Genesis Evangelion" in March 2024 in the United States demonstrates how powerful data-driven insights can be in driving content strategy, and we encourage executives to utilize such analysis to unlock the full potential of their content portfolios.
Sincerely,
[Your Name]
Parrot Analytics Global Entertainment Expert
Neon Genesis Evangelion's travelability to the United States in the last 30 days is 72%, which means that the audience demand for Neon Genesis Evangelion is 72% of the demand in its country of origin, Japan. Click through to another market to discover how well Neon Genesis Evangelion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Neon Genesis Evangelion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Neon Genesis Evangelion also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Neon Genesis Evangelion, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for Neon Genesis Evangelion in the United States. We provide our partners with smart television insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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