The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the television industry, there are countless factors to consider when making decisions about content acquisition, production, distribution, and programming. Fortunately, demand data can help you make more informed decisions in each of these areas. By analyzing the audience demand for specific shows, executives in the entertainment industry can better understand how well a show will perform. Here are some insights that can be revealed from demand data about "The Resident" in the US in March 2024:
1. Content Valuation: By using demand data, entertainment executives can evaluate how much a specific title is worth, and how popular it is among audiences. The demand for "The Resident" in March 2024 in the US was 13.5 times the audience demand of the average show, indicating that this show has a higher value than other shows in the market. Executives can use this data to make informed decisions about content acquisition.
2. Audience Taste and Interest: By examining the shows that fans of "The Resident" also like, entertainment executives can learn more about their audience's taste and interest. For example, executives can determine if this audience is interested in specific genres or themes, which can be valuable information when making acquisition or production decisions.
3. Content Performance: By looking at audience demand over time, we can evaluate how well shows are maintaining their popularity. For instance, "The Resident" maintained its audience demand over time, with an outstanding longevity dimension score. This information can be very valuable when deciding which content to invest in.
4. Global Appeal and Expansion: By examining audience demand across various global markets, executives can assess whether a show has global appeal and how it might perform in different parts of the world. The demand for "The Resident" in France, South Africa, United Kingdom, Canada, Belgium, Taiwan, and China were all good or outstanding. This data can be useful when making decisions about distributing content globally or expanding into new markets.
5. Pre-Release Marketing and Promotion: By gauging the momentum and peak demand for a show, executives can decide how to allocate their marketing budget more efficiently. In the case of "The Resident," demand spiked in late March 2024 in the US. By examining momentum, executives can see the pace of growth and evaluate if the marketing campaigns achieved the expected results.
In conclusion, demand data, particularly on titles such as "The Resident" can be a valuable resource for entertainment executives when making key strategic decisions about content acquisition, production, distribution, and programming. It can help executives to make informed and advantageous decisions in a highly competitive and constantly evolving marketplace.
This is The Resident's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Resident travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Resident is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Resident also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Resident, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for The Resident in the United States. We provide our partners with deep SVOD workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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