The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, data can help inform important decisions when it comes to content, acquisition, distribution, and programming. Parrot Analytics' demand data offers insights into audience behavior and trends that are crucial for making informed decisions. Let's take a closer look at "Billions" and how Parrot Analytics' demand data can be used to make strategic decisions.
Using Parrot Analytics' content valuation system, which is based on demand data, we can assess the value of the show to any platform in any region, which can guide acquisition decisions. For instance, in March 2024 in Germany, "Billions" had 14.9 times the audience demand of the average show, making it an outstanding performer. Comparatively, only 2.7% of all TV shows have this level of demand. With "Billions" performing well in this key market, it may be a good acquisition for platforms in Germany or other regions with similar audience trends.
By examining the top 10 global markets where "Billions" is most in-demand, we can learn about the show's reach and how well it performs in different markets. "Billions" outperforms the demand of the average TV show in each of these markets, indicating its high value and broad appeal. This data can be used to guide distribution decisions, targeting markets where the show is likely to perform well.
Looking at the demand for the show over different time periods, including the last 30 days and over the past year, can reveal trends that inform programming and marketing decisions. For instance, although the show's peak demand was 21.2 times the average over the course of the entire year, it peaked at 16.9 times the average in the last 30 days, indicating increased popularity. This variation can help programmers decide when to air a show, and marketing teams can use this information to target audiences when there is a spike in demand.
Demand data also offers insights into audience behavior and preferences, which can help inform content decisions. For example, we can see that fans of "Billions" are also interested in shows such as "Foundation" and "Outlander." By examining these audience trends, producers and studios can develop content that reflects similar themes and elements seen in the popular shows. This information can also be used to identify opportunities to monetize content through franchises and spin-offs, as the data suggests that "Billions" has exceptional franchisability potential.
Finally, the data can be used to guide retention and acquisition strategies. By examining how "Billions" performs on a 1-year rolling basis versus the last 30 days, executives can learn about the show's momentum and if it is attracting new subscribers to their platform or if it is retaining current ones. Similarly, examining audience demand trends in different global markets can identify opportunities to acquire or produce content that will excite specific markets.
In conclusion, Parrot Analytics' demand data offers executives the insights necessary to guide informed decisions about content, acquisition, distribution, and programming. The data can help determine the show's value, target new markets, inform content decisions, and guide retention and acquisition strategies. By leveraging demand data, executives can make strategic decisions that lead to successful outcomes for their business.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Billions is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Billions, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Billions in Germany. We provide our partners with meaningful OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.