The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for your content is key to making informed decisions about acquisition, distribution, and programming. Using "Special Ops: Lioness" in Ireland as an example, we can see how demand data can be used to inform content valuation and decision-making.
Firstly, by analyzing the demand for "Special Ops: Lioness" in Ireland over the last 30 days, we can see that it has outstanding audience demand, with 9.0 times the demand of the average show in Ireland. This information in conjunction with the show's history of high demand, as seen with its peak demand being 14.8 times the average over the course of the entire year, can help assess the economic value of this show.
Furthermore, tracking the audience demand of "Special Ops: Lioness" over time also provides insight into its longevity and momentum. In this case, "Special Ops: Lioness" has exceptional longevity, as well as momentum, with its peak demand increasing by 4.7% in the last 30 days. Additionally, by examining the top 10 global markets where "Special Ops: Lioness" has the most demand, you can identify potential markets for distribution and assess global appeal.
Understanding the audience's taste clusters and the shows they like can also inform content decisions. For instance, fans of "Special Ops: Lioness" also like "Ahsoka", "Hijack", and "Secret Invasion". This information can be used to guide acquisition decisions and help identify a target audience for new content.
Demand data can also help with decisions concerning supply and demand. By looking at where a show is in-demand, entertainment executives can identify the types of content that exhibit opportunity to produce and acquire, and allocate funds for future content investments accordingly.
Additionally, demand data can provide insight into pre-release marketing and determine the optimal release strategy and pricing. By analyzing the spikes in demand, executives can make informed decisions about where and when to market the show.
Finally, understanding the reach of a show, or the number of people expressing demand for it, can help determine if it is likely to attract new subscribers and retain existing ones. In the case of "Special Ops: Lioness", the show has a good reach, indicating it may attract new subscribers to a service if promoted effectively.
Overall, by analyzing demand data, entertainment executives can make more informed decisions about content acquisition, distribution, and programming. It can help assess economic value, inform target audience decisions, and guide investments for future content.
Special Ops: Lioness's travelability to Ireland in the last 30 days is 11%, which means that the audience demand for Special Ops: Lioness is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Special Ops: Lioness travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Special Ops: Lioness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Special Ops: Lioness, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on Feb. 21, 2024, 1:03 p.m. PST using television demand data from Parrot Analytics for Special Ops: Lioness in Ireland. We provide our partners with comprehensive OTT capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.