The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make informed content, acquisition, distribution, or programming decisions. One way demand data can be used is to identify the value of content or its valuation. Using "Special Ops: Lioness" as an example, the show's outstanding demand in the United Kingdom and globally shows that it is more valuable than the average TV show. In the United Kingdom, "Special Ops: Lioness" has 11.5 times the audience demand of the average TV show in the last 30 days and is in the 98.9th percentile in the drama genre, which indicates high demand.
Demand data can help in making acquisition decisions by identifying which shows viewers like and are watching. The show's popularity in the United Kingdom and globally, as well as the increase in demand in March 2024, suggests an engaged audience, which can be a key factor in choosing to acquire a show. Additionally, identifying related shows that fans of "Special Ops: Lioness" also enjoy, such as "Ahsoka," "Reacher," and "Tom Clancy's Jack Ryan," can help identify future acquisition targets.
In addition, demand data can be used to make informed programming decisions. The data shows that "Special Ops: Lioness" peaked in popularity at 12.1 times the title average in the last 30 days, indicating increased popularity, compared to the show's rolling year average of 11.4 times the title average. This information can be used to determine scheduling and programming opportunities for the show and related content.
Demand data can be used to make informed distribution decisions, particularly when exploring overseas markets. The data shows that "Special Ops: Lioness" outperforms the demand of the average TV show in its top 10 markets, including the United States and China. By examining demand in these markets, entertainment executives can identify potential opportunities for international distribution and expansion.
Finally, demand data can be used to help make informed content decisions. For example, by analyzing which genres are resonating most with their audience, executives can make better decisions about which types of content to produce or acquire. In the case of "Special Ops: Lioness," its significant travelability and reach indicates high global appeal, which can inform decisions on where to produce or distribute future content.
In conclusion, demand data can be a valuable tool for entertainment executives when making informed content, acquisition, distribution, or programming decisions. By analyzing trends in demand like those shown in "Special Ops: Lioness," they can gain insight into the value of content, performance in different regions, and audience preferences.
Special Ops: Lioness's travelability to the United Kingdom in the last 30 days is 82%, which means that the audience demand for Special Ops: Lioness is 82% of the demand in its country of origin, United States. Click through to another market to discover how well Special Ops: Lioness travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Special Ops: Lioness, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for Special Ops: Lioness in the United Kingdom. We provide our partners with far-reaching television know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.