The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of programming in the United Kingdom, if you are seeking to make more informed content acquisition decisions, the above demand data analysis for "Special Ops: Lioness" can be a useful source of information.
Firstly, the outstanding demand for "Special Ops: Lioness" can be used as a baseline for content valuation. You can leverage this data to determine how much to spend on content and assess the ROI a specific title will bring for your streaming platform.
Additionally, demand data can help you in identifying what type(s) of content exhibit an opportunity to acquire or produce. Based on the fact that audience demand for this show has been increasing over the last 30 days by 9.9%, it could indicate a growing interest in this type of content and potentially inspire similar titles.
Demand metrics can also be used to inform your pre-release marketing campaign ahead of premiere. By understanding which platforms to target for content distribution based on the show's demand, you can optimize the marketing campaign for the best reach.
Furthermore, audience demand data can assist you in understanding the popularity of the show relative to the market average, and in determining what genres and types of content can attract new subscribers to your SVOD service. In this case, it is clear that "Special Ops: Lioness" has higher demand than 99.7% of all drama titles in the United Kingdom, indicating that drama is a popular genre in this market.
Demand data can help with decisions concerning supply and demand, and subsequently enable you to value content and understand what content is most popular in certain markets. In this case, "Special Ops: Lioness" is most in-demand in the United States, followed by the United Kingdom, indicating an opportunity to capitalize on this show's popularity in both markets.
Finally, global content demand data can inform scalable concept testing, identify under-monetized titles and help with competitive benchmarking. By examining insights such as the top 10 global markets where "Special Ops: Lioness" is most in-demand over the last 30 days, you can gain insight into which new markets to target for distribution and acquisition.
Overall, the demand data for "Special Ops: Lioness" provides a wealth of information that can be leveraged to make informed content acquisition decisions. The data can help assess the value of content libraries to a platform over time, determine the best release strategy for content, optimize marketing campaigns, and uncover new opportunity markets for content distribution.
Special Ops: Lioness's travelability to the United Kingdom in the last 30 days is 70%, which means that the audience demand for Special Ops: Lioness is 70% of the demand in its country of origin, United States. Click through to another market to discover how well Special Ops: Lioness travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Special Ops: Lioness), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Special Ops: Lioness, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Special Ops: Lioness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Special Ops: Lioness, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Oct. 2, 2023, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Special Ops: Lioness in the United Kingdom. We provide our partners with essential television industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.
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