The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly faced with strategic decisions related to content, acquisition, distribution and programming. The use of demand data can help you make more informed decisions. Let's take a look at "Special Ops: Lioness" as an example.
Content Valuation: The demand data for "Special Ops: Lioness" can help with content valuation. You can estimate the show's dollar value contribution to any platform in any region. The show has been performing well in Turkey, with 3.4 times the audience demand of the average show in the country over the last 30 days. However, demand for the show has been decreasing recently, which is worth considering when valuing the content.
Acquisition Decisions: When considering acquiring a show, it is important to analyze its demand in various markets. "Special Ops: Lioness" outperforms the demand of the average TV show in each of its top 10 global markets, including the United States and China. This information can provide valuable insight when deciding whether to acquire the show.
Programming Decisions: Demand data can help inform programming decisions. For example, the show's audience in Turkey has decreased by 7.5% in March. This information can be used to adjust programming schedules or promotions for the show. Additionally, the Parrot Pulse score for the show shows that its momentum is exceptional, meaning that it is growing in popularity and could potentially be used to anchor a programming block.
Distribution Decisions: Understanding the demand for a show in various markets can help with distribution decisions. "Special Ops: Lioness" has outstanding demand in markets such as Australia, Bulgaria, and South Africa. This information can help inform distribution strategies in those regions.
In conclusion, demand data can provide valuable insights that can help make more informed content, acquisition, distribution, and programming decisions. The specific data for "Special Ops: Lioness" shows its strength in various global markets, as well as information about audience trends over time. This data can be used to inform strategic decisions for entertainment executives working in any area of the industry.
Special Ops: Lioness's travelability to Turkey in the last 30 days is 31%, which means that the audience demand for Special Ops: Lioness is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Special Ops: Lioness travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Special Ops: Lioness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Special Ops: Lioness, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for Special Ops: Lioness in Turkey. We provide our partners with deep television series analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.