The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that demand data can be a powerful tool for making informed decisions about content valuation, acquisition, distribution, and programming. Let's take the example of "For All Mankind," a TV series about an alternative space race in which the USSR lands on the moon before the US. By examining audience demand data for this show, you can gain insights into its performance that can help inform your decisions.
One key use of demand data is content valuation, which can help determine how much a series is worth and how much value it brings to a platform. With its outstanding demand of 12.2 times the average show in Mexico over the last 30 days, "For All Mankind" clearly has strong value. In addition to overall demand, demand data can also help answer questions about a show's specific value drivers, such as stars or a content library. For example, executives could use demand data to see if the value of this series in Mexico is driven by any specific stars or if it would make a good strategic asset for a streaming platform.
Another way demand data can help entertainment executives is in making acquisition decisions. By comparing the demand for "For All Mankind" to other popular shows, such as "Monarch: Legacy Of Monsters," "Loki," and "Rick And Morty," executives could get a sense of its relative popularity and potential fit with their platform's audience. Examining its travelability metric, which compares a show's international demand to its home market, could also help inform acquisition decisions.
Demand data can also help inform distribution decisions, such as which platforms to target for a show and how to release it optimally for maximal impact. For example, the exceptional demand for "For All Mankind" across all platforms, as well as its outstanding travelability and reach, suggest that it could perform well globally. Looking at its performance in the top markets for the show, such as the United States, the United Kingdom, Canada, and Germany, could help executives determine where to focus their distribution efforts.
Finally, demand data can be insightful for programming decisions. For example, executives could look at trends in audience demand over time to assess momentum and longevity, such as how "For All Mankind" has increased in popularity over the last 30 days. Demand data could also inform decisions about programming blocks or scheduling, by looking at which genres and types of shows are popular with the audience.
Overall, demand data can be a valuable tool for entertainment executives making decisions about content valuation, acquisition, distribution, and programming. By examining audience demand for a show like "For All Mankind," executives can gain insights about its value, performance, and potential that can help inform their strategic decision-making.
For All Mankind's travelability to Mexico in the last 30 days is 55%, which means that the audience demand for For All Mankind is 55% of the demand in its country of origin, United States. Click through to another market to discover how well For All Mankind travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s For All Mankind is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for For All Mankind, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for For All Mankind in Mexico. We provide our partners with meaningful SVOD workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.