The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, you need to make crucial decisions about content acquisition, distribution, and programming. You have access to a wealth of data that can help you make informed decisions, and integrating demand data from platforms can offer a competitive edge. Demand data can provide valuable insights into the popularity of a given title, allowing you to assess its potential value to users and help you make key decisions.
Examining the case of "Batman: The Animated Series" in February 2024 in Italy, can offer insight into how to leverage demand data to make informed content decisions. Firstly, demand data can assist you in content valuation. Using Parrot Analytics' content valuation system, which is based on demand data, you can determine the monetary value of any title to any platform in a specific region. With "Batman: The Animated Series," you can calculate its economic value, including its ability to drive subscriptions and mitigate churn using demand data.
Secondly, demand data powers concept testing by answering questions such as "Which elements of existing content do fans like the most, and how can upcoming productions be optimized for success?" By examining the shows and genres that consumers are interested in alongside "Batman: The Animated Series," you can identify the elements that fans enjoy the most and incorporate them into future productions.
Thirdly, demand data can help inform decisions about supply and demand. For instance, the demand for "Batman: The Animated Series" decreased by 48.8% in Italy in February, indicating that the supply for alternative content had increased, and that an opportunity exists for developing or acquiring new content.
Fourthly, demand data provides essential insights into subscriber retention and acquisition. In the case of "Batman: The Animated Series," its popularity in the major global markets indicates that it might help with subscriber acquisition. Furthermore, the information about the top 10 global markets for "Batman: The Animated Series" can assist in geo-targeting future marketing campaigns.
Finally, demand data informs decisions about release strategies and pricing, as well as allowing you to assess a title's longevity and reach. In the case of "Batman: The Animated Series," the show has maintained excellent longevity, meaning that it still has a large fan base even after its initial airing. Its reach is also good, indicating that it attracts a wide variety of viewers rather than a dedicated but small fandom.
In conclusion, using demand data to make informed content decisions is essential in today's hyper-competitive entertainment industry. Demands Insights reports like the one we examined above, can be used to gain an understanding of how a piece of content is performing on a global scale or in a specific market. Integrating Parrot Analytics demand data into your decision-making processes can give you an essential competitive edge, allowing you to make informed decisions about content acquisition, distribution, and programming.
Batman: The Animated Series's travelability to Italy in the last 30 days is 8%, which means that the audience demand for Batman: The Animated Series is 8% of the demand in its country of origin, United States. Click through to another market to discover how well Batman: The Animated Series travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Italy. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batman: The Animated Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Italy. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Batman: The Animated Series, including those that have not even been released. Appeal to your target markets, including Italy, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Batman: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batman: The Animated Series, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Batman: The Animated Series in Italy. We provide our partners with comprehensive TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.