The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "The Flash" in April 2023 can provide valuable insights when it comes to making content decisions. Firstly, it's important to note that demand for "The Flash" is exceptional with 59.5 times the audience demand of the average show in the United States over the last 30 days, indicating it's a highly popular series. The exceptional demand can be leveraged to determine how much the series is worth and how much revenue it can generate for a platform if acquired.
Additionally, the show is performing exceptionally well across multiple markets, including the United States, the United Kingdom, Brazil, Canada, Germany, India, Australia, and France. This can enable an executive to evaluate the show's performance in each market and make informed decisions about distribution and licensing. They could also use the data to identify opportunities to expand the show's reach into underperforming markets and capitalize on its high demand.
The data showing that "The Flash" has an increasing demand trend provides further value for executives, as it demonstrates that the show's popularity is growing, and can be used to inform strategic acquisition and programming decisions. The data on the show's high travelability score is also significant, as it indicates that the series has strong international demand and has the potential to be successful in global markets.
Demand data provides insights into a show's momentum as well, which is the pace of its growth. With "The Flash" performing exceptionally well across all dimensions of the Parrot Pulse, executives can use the data to evaluate how well the series is doing in its genre and how it compares to other shows. This information is useful for producers who are seeking to take advantage of the current trend for superhero series.
Demand data can also help executives make better decisions when it comes to marketing and programming the show. By understanding the show's appeal to audiences and the genres that are resonating with viewers, executives can optimize the marketing campaigns and choose marketing methods that are best suited to the show and its audience. They could also make decisions about the show's release strategy based on the data, such as choosing a day and time that is likely to attract more viewers.
In conclusion, the demand data for "The Flash" provides valuable insights for entertainment executives working in various roles across the industry. Whether they are looking to acquire, finance, produce, distribute, program, or market content, demand data can inform their decisions and help them make informed choices that are more likely to be successful.
The following chart shows a 60-day trend of weekly demand for The Flash compared to the weekly demand of all Superhero Series titles in the United States.
This is The Flash's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Flash travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular The CW‘s The Flash is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Flash also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been updated on May 30, 2023, 2:01 p.m. PST using television demand analytics from Parrot Analytics for The Flash in the United States. We provide our partners with far-reaching entertainment industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.
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