The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "The Mandalorian" in South Korea in October 2023 reveals insights that can be used to make more informed content acquisition and programming decisions. Firstly, this show had 8.5 times the audience demand of the average show in South Korea, ranking it at the 99.5th percentile in the adventure genre. This high level of demand shows that this title is a valuable asset for any platform looking to acquire content or invest in programming. Understanding the value of this title through content valuation based on demand data can help executives determine how much to spend on acquiring and investing in similar content.
Additionally, the upward trend in demand for "The Mandalorian" in South Korea indicates that it is gaining popularity. By investigating the type of content that fans of this show also like, executives can determine which type of content perform well in a particular market. For instance, in October 2023, fans who like "The Mandalorian" also like "Rick And Morty", "Loki", and "Foundation". This can be used as a basis for determining what type of content to acquire or produce in future, depending on what type of audience to target and what type of return on investment (ROI) is expected.
Measuring the travelability, momentum, longevity, reach, and franchisability of the show using Parrot Pulse, gives executives additional data points to consider. Measuring these aspects give executives insights into how well the show performs on a global scale, the pace at which it is growing, the sustained demand or popularity of the show, audience reach across markets, and the potential for spin-offs or franchises. These pieces of information could be used when considering decisions on programming strategies, distribution, marketing, and merchandising.
By comparing the performance of "The Mandalorian" against other shows in South Korea and in its country of origin, the United States, executives can better understand how it is performing in different markets. For example, if the show is much more popular in the US than in South Korea, executives could weigh the potential rewards of investing more in promoting and distributing the show in South Korea.
Lastly, through analyzing the top 10 global markets where "The Mandalorian" is most in-demand over the last 30 days, executives can understand in which countries this title performs exceptionally well. In this case, this show outperforms the demand of the average TV show in each of these markets mentioned above. Such insights could be used for decisions on expansion and targeting which markets to focus on next.
Overall, understanding demand data for "The Mandalorian" in South Korea and globally gives executives valuable insights that can be used to make more informed content acquisition, distribution, and programming decisions. Moreover, using demand data to inform content valuation can help executives determine how much to invest in and what type of content has the greatest potential for success.
The Mandalorian's travelability to South Korea in the last 30 days is 26%, which means that the audience demand for The Mandalorian is 26% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. South Korea, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:49 p.m. PST using global demand data from Parrot Analytics for The Mandalorian in South Korea. We provide our partners with valuable SVOD analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.