Parrot Analytics logo
What is Demand? Why Demand? Industry Products Insights
TV ratings for The Mandalorian in South Korea. Disney+ TV series

The Mandalorian

Original TV Network:
Disney+
Genre:
Action and Adventure
Release type:
Digital Original
IMDB Rating:
8.8

The travels of a lone bounty hunter in the outer reaches of the galaxy, far from the authority of the New Republic.

How well is this TV series doing in South Korea?

Last 30 days
9.0x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Mandalorian and the Power of Demand Data: How Executives Can Make Informed Content Decisions Through Audience Demand Insights

Parrot Analytics Insights - October 2023

The demand data for "The Mandalorian" in South Korea in October 2023 reveals insights that can be used to make more informed content acquisition and programming decisions. Firstly, this show had 8.5 times the audience demand of the average show in South Korea, ranking it at the 99.5th percentile in the adventure genre. This high level of demand shows that this title is a valuable asset for any platform looking to acquire content or invest in programming. Understanding the value of this title through content valuation based on demand data can help executives determine how much to spend on acquiring and investing in similar content.

Additionally, the upward trend in demand for "The Mandalorian" in South Korea indicates that it is gaining popularity. By investigating the type of content that fans of this show also like, executives can determine which type of content perform well in a particular market. For instance, in October 2023, fans who like "The Mandalorian" also like "Rick And Morty", "Loki", and "Foundation". This can be used as a basis for determining what type of content to acquire or produce in future, depending on what type of audience to target and what type of return on investment (ROI) is expected.

Measuring the travelability, momentum, longevity, reach, and franchisability of the show using Parrot Pulse, gives executives additional data points to consider. Measuring these aspects give executives insights into how well the show performs on a global scale, the pace at which it is growing, the sustained demand or popularity of the show, audience reach across markets, and the potential for spin-offs or franchises. These pieces of information could be used when considering decisions on programming strategies, distribution, marketing, and merchandising.

By comparing the performance of "The Mandalorian" against other shows in South Korea and in its country of origin, the United States, executives can better understand how it is performing in different markets. For example, if the show is much more popular in the US than in South Korea, executives could weigh the potential rewards of investing more in promoting and distributing the show in South Korea.

Lastly, through analyzing the top 10 global markets where "The Mandalorian" is most in-demand over the last 30 days, executives can understand in which countries this title performs exceptionally well. In this case, this show outperforms the demand of the average TV show in each of these markets mentioned above. Such insights could be used for decisions on expansion and targeting which markets to focus on next.

Overall, understanding demand data for "The Mandalorian" in South Korea and globally gives executives valuable insights that can be used to make more informed content acquisition, distribution, and programming decisions. Moreover, using demand data to inform content valuation can help executives determine how much to invest in and what type of content has the greatest potential for success.

Special offer: Discover our global entertainment analytics software and activate our best offer now: As a new customer you can save 37% on your first month or 62% on your first year!

How fast is demand for The Mandalorian growing?

Last 30 days
+9.1% Change in demand
On a rolling 30-day average basis, we compare TV demand in South Korea for The Mandalorian to the preceding 30 days: Demand has increased by 9.1%

Action and Adventure performance

Last 30 days
99.2% Percentile rank
The Mandalorian ranks at the 99.2th percentile in the Action and Adventure genre. This means The Mandalorian has higher demand than 99.2% of all Action and Adventure titles in South Korea
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
26% Travelability to South Korea

The Mandalorian's travelability to South Korea in the last 30 days is 26%, which means that the audience demand for The Mandalorian is 26% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.

Powering the content industry

Who are you in the industry?

Capture more value from global content opportunities

Industry
  • Strategy-Board Created with Sketch.
    Project risk and return based on market demand factors.
  • Chart-DD Created with Sketch.
    Increase the accuracy of predictions by leveraging unique consumer demand datasets with strong correlations to financial results.
  • Switch Created with Sketch.
    Validate investment hypothesis prior to the release of financial results data.
  • Shape Created with Sketch.
    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Capture more value from content opportunities in South Korea as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.

Contact us

Support casting decisions with empirical facts

Industry
  • Handshake-1 Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Document-Star Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Throphy Created with Sketch.
    Reveal hidden talent insights to determine who is truly worth an investment.
  • Strategy-Board Created with Sketch.
    Inform agency strategy formulation with empirical content metrics to discover new business opportunities.
  • Money Created with Sketch.
    Promote and market cast with confidence leading to increased prestige and industry impact.

Support casting decisions with empirical market data for South Korea. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Mandalorian.

Contact us

Produce with confidence and mitigate downside risks

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Bomb Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Advice Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Handshake-2 Created with Sketch.
    Decrease production risks by combining content genome insights with demand data.
  • Money Created with Sketch.
    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as South Korea to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Mandalorian from partners like Disney+.

Contact us

Fuse art with science for the next global hit

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Chart-DD Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Target Created with Sketch.
    Project risk and return based on market demand factors.
  • Bomb Created with Sketch.
    Decrease investment risks with content genome insights.
  • Strategy Created with Sketch.
    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in South Korea are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

Contact us

Lead global content negotiations with authority

Industry
  • Celebrations Created with Sketch.
    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy-Board Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Handshake-2 Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Money Created with Sketch.
    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
  • Chart-DD Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for The Mandalorian? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as South Korea, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

Contact us

Maximize advertising revenues from new audiences

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money Created with Sketch.
    Harnesses audience demand datasets to gain programming insights that maximize ad sales.
  • Money-Hand Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • People-Diverse Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Target Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in South Korea. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Mandalorian. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Contact us

Acquire the best shows to fortify your competitive position

Industry
  • Money Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • Target Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Money-Hand Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • People-Diverse Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Sports-Tee Created with Sketch.
    Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows from partners such as Disney+ to fortify your competitive position in South Korea. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Mandalorian), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Contact us

Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including South Korea. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

Contact us

Deploy high impact entertainment marketing strategies

Industry
  • Target Created with Sketch.
    Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
  • Strategy Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Switch Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
  • Strategy-Board Created with Sketch.
    Inform strategy formulation with empirical content metrics.
  • Money Created with Sketch.
    Qualify the right audience for your campaigns with confidence.

Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Mandalorian, including those that have not even been released. Appeal to your target markets, including South Korea, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

Contact us

How popular is The Mandalorian around the world?

Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch The Mandalorian also watch:

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

$99
USD per month
Pay monthly

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Parrot Analytics Originals

Our collection of the most thought-provoking article series, stacked with strategic insights to help you navigate the future.

Exclusive Trend Reports

Exclusive analyses on global, regional and local content and audience trends, keeping you ahead of the curve and helping you stand out.

Industry Workflow Solutions

Step-by-step guides on how to maximize success in the areas of acquisition, marketing, sales & distribution, infrastructure and more.

None None

Breaking Industry Analyses

Be the first to receive breaking industry reports, topical analyses and timely reminders of what matters most right now.

Global Market Insights

Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. South Korea, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.

This page has been enhanced on March 18, 2024, 12:49 p.m. PST using global demand data from Parrot Analytics for The Mandalorian in South Korea. We provide our partners with valuable SVOD analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.