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TV ratings for The Mandalorian in Netherlands. Disney+ TV series

The Mandalorian

Original TV Network:
Disney+
Genre:
Action and Adventure
Release type:
Digital Original
IMDB Rating:
8.8

The travels of a lone bounty hunter in the outer reaches of the galaxy, far from the authority of the New Republic.

How well is this TV series doing in Netherlands?

Last 30 days
15.0x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: How The Mandalorian in the Netherlands Can Inform Content-Related Decisions for Entertainment Executives

Parrot Analytics Insights - October 2023

One of the biggest challenges for entertainment executives is making informed decisions about content production, acquisition, distribution, and programming. Fortunately, the use of demand data can help to provide insights that may help with these important decisions. Take, for instance, the case of "The Mandalorian" in the Netherlands during October 2023. By examining the audience demand data for this show, various insights can be drawn, some of which are highlighted below in response to the provided questions:

- Content valuation: Demand data provides insights into the value of content on a streaming platform. For instance, Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, such as "The Mandalorian," to any platform in any given region. By leveraging demand data, content producers and distributers can estimate the baseline value of their titles, evaluate the title's ability to drive subscriptions and reduce churn, and quantify the platform-specific marginal revenue contribution of a given title.
- Global IP evaluation: Through the analysis of demand data, entertainment executives can determine the global performance of a TV series. "The Mandalorian" has achieved exceptional worldwide audience demand across all platforms and its travelability is also exceptional. With 40% of the demand in the Netherlands being experienced in its country of origin, the United States, entertainment executives can calculate accurately how popular a TV series is in different regions and tailor their content to respective audience tastes.
- Scalable concept testing: Demand data can highlight specific aspects of a given title that resonates most with fans. In the case of "The Mandalorian," we find that fans that like this show also like titles such as "The Last Of Us," "Foundation," and "Rick And Morty." Such information can be used by content creators to identify scalable ideas for upcoming productions.
- Supply and demand estimation: Through demand data, entertainment executives can determine which types of content exhibit opportunities for acquisition or production. Knowing the genres or topics that attract the most demand in a specific region can also help content creation teams and talent agencies to pitch ideas and projects more effectively to streaming platforms.
- Subscriber acquisition, retention and recommendations: Demand data can shed light on viewer preferences, allowing executives to make titles available that are likely to obtain high-demand and retain current viewership. With audience demand for "The Mandalorian" having increased by 8.2% from September, channel executives can gauge audience tastes for this title and recommend it to viewers interested in similar TV shows.
- Optimal release strategy: Knowing when demand for a specific TV show is at its peak can help entertainment executives to devise optimal release strategies. The demand data for "The Mandalorian" shows that demand spiked in late October 2023 in the Netherlands, signaling that promotional activities and release delays for this title might have a substantial effect on its performance.
- Competitive benchmarking: Demand data enables entertainment executives to compare the popularity of one or more titles against each other and with other titles available on the market. Thus, decision-makers can identify the strengths and weaknesses of a given title and devise tactical strategies accordingly.

In conclusion, demand data provides valuable insights that can be used to make informed decisions about content production, acquisition, distribution, and programming. Through the case of "The Mandalorian" in the Netherlands in October 2023, it is evident that demand data can help executives to determine content valuation, global IP evaluation, supply and demand, subscriber acquisition and retention, optimal release strategy, competitive benchmarking, and much more. By leveraging demand data, entertainment executives can make better decisions that can lead to better profits and better satisfaction among viewers.

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How fast is demand for The Mandalorian growing?

Last 30 days
-9.8% Change in demand
On a rolling 30-day average basis, we compare TV demand in Netherlands for The Mandalorian to the preceding 30 days: Demand has decreased by -9.8%

Action and Adventure performance

Last 30 days
99.6% Percentile rank
The Mandalorian ranks at the 99.6th percentile in the Action and Adventure genre. This means The Mandalorian has higher demand than 99.6% of all Action and Adventure titles in Netherlands
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
42% Travelability to Netherlands

The Mandalorian's travelability to Netherlands in the last 30 days is 42%, which means that the audience demand for The Mandalorian is 42% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Netherlands to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Mandalorian from partners like Disney+.

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Fuse art with science for the next global hit

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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Mandalorian), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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How popular is The Mandalorian around the world?

Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch The Mandalorian also watch:

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.

This page has been adjusted on March 18, 2024, 12:49 p.m. PST using demand data from Parrot Analytics for The Mandalorian in Netherlands. We provide our partners with essential television industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.