The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking to make more informed content decisions when it comes to production, acquisition, distribution, and programming. One way to achieve this is through the use of demand data. Parrot Analytics provides content valuation based on demand data, which can reveal the dollar value contribution of any title, to any platform, in any region. Using "The Mandalorian" in the United Kingdom as an example, let's explore how demand data can be used to make more informed decisions:
1. Content Valuation: As a TV executive, you may wonder how much content is worth. Parrot Analytics can help with this by using demand data to determine the dollar value contribution of a title to a platform. For example, "The Mandalorian" has outstanding demand in the United Kingdom, ranking in the 99.3rd percentile for the fantasy genre. Using demand data, you can calculate the ROI (return on investment) a specific title will bring for any given platform.
2. Subscriber Retention and Acquisition: Another use of demand data is to help with subscriber retention and acquisition. If you are looking to retain customers, you may want to invest in popular shows like "The Mandalorian", which has exceptional audience demand globally. If you are aiming to grow your audience, you can also use demand data to determine which titles are most likely to attract new subscribers to your platform.
3. Programming Decisions: Demand data can also be used to inform programming decisions. For example, the Parrot Pulse for "The Mandalorian" shows that its momentum, or the pace of growth, is "okay". This means that as a TV executive, you may want to continue investing in the show's promotion to increase its momentum. Additionally, you can use demand data to find out what genres are resonating most with your current audience or identify whitespace opportunities by seeing which genres are popular in local markets.
4. Franchise Potential: Franchisability is another dimension measured by the Parrot Pulse, and "The Mandalorian" has exceptional spin-off potential. If you are a studio or content distributor, this information can be valuable in deciding which IP to develop into a franchise or create spin-offs for.
5. Travelability and Global Expansion: "The Mandalorian" has exceptional travelability, which means it has strong international demand. This information can be useful for content distributors or SVOD platforms looking to expand globally. You can also use demand data to assess how much global appeal a title has in comparison with other titles in the genre.
By using demand data, entertainment executives can make more informed decisions about content creation, acquisition, distribution, and programming. For example, "The Mandalorian" has outstanding demand in multiple markets, exceptional spin-off potential, and strong international demand, making it a valuable asset to any platform or network.
The Mandalorian's travelability to the United Kingdom in the last 30 days is 55%, which means that the audience demand for The Mandalorian is 55% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Mandalorian.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Mandalorian from partners like Disney+.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Mandalorian? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Mandalorian. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Mandalorian), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Mandalorian, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for The Mandalorian in the United Kingdom. We provide our partners with comprehensive TV industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.