The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive involved in content acquisition and distribution, you'll find the demand data on shows like "Loki" to be invaluable. Let's explore how this data can help you make more informed decisions, specifically on content valuation, acquisition decisions, programming decision, and distribution decisions.
Firstly, demand data allows you to estimate the value of a title. In the case of "Loki," its demand data shows that it has been consistently in high demand globally, which generally translates to a higher economic value. With exceptional demand across markets such as the United States, the United Kingdom, Brazil, and Canada, a platform or network can quite easily see the show's value.
Demand data can also aid with acquisition decisions. If you're an executive considering acquiring a particular title like "Loki," demand data can reveal if it's a valuable asset to your content library. With the ability to assess a TV series' ability to drive subscriptions and recurring revenue, demand data offers insight that is invaluable to platform owners and providers.
With programming decisions, demand data is especially useful in identifying the level of demand for a particular show, the audience size, and how engaged they are. Take "Loki," for example - the show has strong demand across the US and other global markets. This data may influence programming decisions like scheduling airtime for the show, order of episodes, and when to promote and market the show.
Lastly, with distribution decisions, demand data empowers you to make data-driven choices that determine how and where to distribute content. Armed with data on how a particular show performs in different markets, you can choose to region-lock, geo-restrict or geo-target based on audience preferences. In summary, demand data assures you of potential reach before taking a risk on content distribution.
In conclusion, the demand data from "Loki" for the month of March 2024 shows that the TV series maintains an outstanding global audience demand that qualifies it for top economic valuation. Its high demand levels make it an attractive asset for platforms, studios and network executives, making it a likely choice for content acquisition. Demand data also provides insights into programming and distribution decisions enabling executives to understand the show's performance , engagement level, and audience size in comparison to other shows.
This is Loki's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Loki travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Loki), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Loki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Loki, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Loki in the United States. We provide our partners with essential entertainment industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.